Jack Schlossberg conveyed a serious demeanor in his campaign announcement video this week, yet his online activity suggests otherwise.
As the sole grandson of former President John F. Kennedy, Schlossberg is essentially political aristocracy. However, among New York City’s perpetually online voters, he is more recognized as the protagonist of countless satirical and frequently bizarre viral videos.
He occasionally performs eccentric love songs dedicated to Second Lady Usha Vance or teases her spouse, Vice President JD Vance. As a supporter for former President Joe Biden and former Vice President Kamala Harris in 2024, Schlossberg collaborated with Democratic contenders across the country, including former Sen. Bob Casey, D-Pa., who was defeated by Sen. Dave McCormick, R-Pa., the previous year.
Between humorous interpretations of Taylor Swift’s “Love Story” and answering a lobster like a telephone in a mock news segment, Schlossberg has amassed a following that any aspiring influencer would covet, boasting nearly 850,000 TikTok followers and almost 770,000 on Instagram.
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“True or false: Usha Vance is much more attractive than Jackie O,” Schlossberg posted on X earlier this year, alluding to his grandmother, former First Lady Jacqueline Kennedy Onassis.
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He later characterized his own remarks as “strange” and “unnerving” on former White House Press Secretary Jen Psaki’s podcast “The Blueprint.”
“The internet is a space where it’s challenging to gain attention, especially if you’re not expressing something controversial or at least somewhat unexpected,” Schlossberg elaborated. “I observe that Democrats don’t play that game as effectively as we could, and I believe I use my discretion to create posts that I find amusing or absurd but serve a purpose…”
Despite the substantial following and the Kennedy lineage, Schlossberg has a limited résumé. He most recently worked as a political correspondent for Vogue during the 2024 presidential cycle.
He also served as a Democratic National Committee delegate in 2024 and held a position as a staff assistant at the U.S. Department of State in 2016. He is an alumnus of Yale University and Harvard Law and Business Schools.
According to his LinkedIn profile, Schlossberg has been associated with the John F. Kennedy Library Foundation for 12 years, initially as chair of the New Frontier Award, and currently as chair of the Profiles in Courage Award.
Schlossberg is the son of former U.S. Ambassador Caroline Kennedy.
Schlossberg presented former Vice President Mike Pence with the Profiles in Courage Award earlier this year for resisting President Donald Trump’s appeal to overturn the results of the 2020 presidential election.
The 32-year-old Kennedy descendant is a consistent critic of Trump. And while he frequently experiments with accents in his online skits, Schlossberg was direct in his criticism of the president in his campaign launch video.
In the vertical, conversational video, Schlossberg attached a small microphone to his neat, blue button-down shirt and accused Trump of transforming his potential second term into “cronyism, not capitalism, and a constitutional crisis with one dangerous man in control of all three branches of government.”
Earlier in the year, fellow New Yorker Senate Majority Leader Chuck Schumer appointed Schlossberg to the America 250 Commission, asserting that there was “no one better to counter” Trump’s “ego” dominating the celebrations.
Schlossberg has also been a prominent detractor of his cousin, Robert F. Kennedy Jr., whose presidential bid failed last year before he endorsed Trump and secured a cabinet appointment as secretary of Health and Human Services.
Schlossberg accused Trump of undermining the Kennedy legacy and labeled RFK Jr. a “hazardous individual” on MSNBC’s “Morning Joe” Wednesday.
While Schlossberg’s opposition to Trump is evident, his campaign priorities remain somewhat vague.
In his campaign launch video, Schlossberg stated that he is campaigning to succeed the retiring Rep. Jerry Nadler, D-N.Y., because New York’s 12th Congressional District “deserves a representative who can leverage the creativity, energy, and ambition” of the city and convert it into “political influence and action in Washington.”
His campaign website features a brief biography and donation links, but lacks specific policy proposals, offering only a list of “12 promises” to the district’s constituents.
“I strongly believe that unless you have something unique to contribute to the race, you shouldn’t really participate,” Democratic commentator Kaivan Shroff, a 2016 Hillary Clinton campaign alumnus, told Fox News Digital. “It’s unclear because he lacks that policy section.”
Fox News Digital contacted Schlossberg for comment but has not yet received a reply.
