A new photo sharing application has been launched by a co-founder of the Indian social media platform Koo.

In recent years, photo-sharing applications have taken advantage of the notion that Instagram has gotten overly curated, building environments for users to post unedited pictures from their photo libraries. Locket focused on lockscreen-based sharing, Retro adopted a photo journaling strategy, and Yope is creating an Instagram for private groups.

Now, Mayank Bidawatka, the co-founder of the Indian social media platform Koo, which was closed down last year following unsuccessful buyout negotiations, is launching a new photo-sharing application known as PicSee. Launched on Thursday for both iOS and Android, the application seeks to automatically find and share images of friends present in your photo library without needing to use any messaging platform like WhatsApp or Instagram.

Bidawatka mentioned that your friends likely possess numerous images of you that you don’t have. Either they didn’t remember to share those images with you, or they have forgotten about those images themselves. PicSee scans faces within your camera gallery and identifies pictures of your friends.

“I’ve been contemplating the challenge of personal photo sharing for several years now,” Bidawatka stated to TechCrunch during a call. “After we revealed the shutdown of Koo last year, I had the chance to reassess this issue and resume working on it.”

If your friends use PicSee, you have the option to send them a sharing request. After they accept, they will receive your initial set of photos featuring them. Following that, the application will detect any new images of them in your camera roll and ask you to send those as well.

If you don’t send them immediately, the application will automatically share those images after a day. Before that, you have the ability to examine the images you’re sending and opt not to send certain ones. The images are stored locally on your device in PicSee’s storage. You have the option to download them to your device storage. Users are also able to recall images after sending them, which deletes the images from PicSee on the receiver’s device.

The company states that it has put in place numerous privacy measures. The app handles all face recognition processing on the device. The company mentioned that it establishes an encrypted connection while sending images. The images are kept on your device, and the company doesn’t keep anything on the cloud. Bidawatka added that the app also features a filter for NSFW images and disables screenshots.

PicSee’s main challenge might be its selectivity. Although maintaining a constant photo connection with close friends, family, or partners is logical, most people wouldn’t desire that degree of automatic sharing with everyone they know. That presents a challenge. Users already share images with these close contacts via WhatsApp, iMessage, Instagram, and Snapchat, so PicSee will need to persuade them to alter their established habits for a comparatively small number of relationships.

Additionally, even though the application identifies images of your friends on your device, it doesn’t address the issue of when someone requests a photo you took at an event you both attended, such as a concert, a wedding, or a party.

The company stated that it intends to incorporate these social interaction features. The application already offers a chat function, enabling individuals in a picture to post comments below it.

The company also indicated it’s focusing on enabling users to create and curate albums, propose albums, eliminate duplicates, and integrate with Google Photos/iCloud. The company also aims to utilize its facial recognition technology for videos in your camera roll.

Billion Hearts, the firm responsible for the PicSee application, secured $4 million in funding last year, spearheaded by Blume Ventures, with contributions from General Catalyst and Athera Ventures.