Grammarly undergoes a rebranding, now known as ‘Superhuman,’ and introduces a fresh AI assistant.

Typically, when one company buys another, it subsumes the acquired company’s branding, or it merges it into its own brand. Grammarly is taking a different approach: After its acquisition of email client Superhuman in July, it’s rebranding as “Superhuman.”

Despite the branding shift, Grammarly, the product, will still be known by its original name. However, the company has stated that it may rebrand other products, like Coda, the productivity platform it acquired last year, eventually.

The company is also introducing an AI assistant named Superhuman Go, which is integrated into Grammarly’s existing extension. This assistant offers writing suggestions, gives email feedback, and can even link to other apps like Jira, Gmail, Google Drive, and Google Calendar to gain more context. With these connections, the assistant can perform actions such as logging tickets or finding your availability when scheduling a meeting.

Superhuman announced its intentions to add features to the assistant that will allow it to gather data from sources such as CRMs and internal systems to recommend changes to your emails.

Users can test Superhuman Go by enabling a toggle in the Grammarly extension, which allows connections to various apps. Users also have the option to explore different agents in the company’s agent store, including a plagiarism checker and a proofreader, both introduced in August.

All Grammarly users can try out Superhuman Go immediately, and the company is also offering product bundles. The Pro subscription plan is priced at $12 per month (billed annually) and includes grammar and tone support across multiple languages. The Business plan is available for $33 per month (billed annually) and provides users with access to Superhuman Mail.

Superhuman also mentioned its plans to incorporate additional AI-driven features into the Coda document suite and Superhuman email clients, such as pulling information from both external and internal sources to automatically enrich documents and email drafts.

In recent years, Grammarly has been actively working to enhance its position as a viable productivity suite, as demonstrated by its acquisitions of Coda and Superhuman. With the introduction of this AI assistant, the company is aiming to better compete with platforms such as Notion, ClickUp, and Google Workspace, all of which have launched various AI-enhanced features in recent years.