If you’re planning that dream trip for 2026, the travel experts at Expedia have an idea of where you may want to visit.
Their new trend analysis details destinations experiencing increased interest – with some US locations appearing among popular international choices.
These conclusions are drawn from an analysis of millions of flight and hotel searches, comparing current traveler preferences with those of the previous year.
The main point? Tourists are branching out, choosing undiscovered locations over well-known, crowded tourist traps, seeking space, culture, and sophistication.
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Big Sky, Montana, secured the top position due to a significant increase in popularity. The reasons are clear: expansive vistas, top-tier skiing, and opulent resorts nestled within untamed landscapes render it a simple choice for tourists desiring Western beauty without overcrowding.
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Across the Pacific, Okinawa, Japan, is thriving as more tourists venture beyond Tokyo and Kyoto. Featuring a relaxed island atmosphere, it’s becoming a preferred spot for visitors seeking both thrills and tranquility.
Sardinia, Italy, is steadily rising in popularity for 2026. This Mediterranean island combines pristine bays and elegant coastal communities, guaranteeing fewer visitors compared to nearby spots like Amalfi or Capri.
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In Vietnam, Phu Quoc is rapidly emerging as Asia’s next major island destination. Previously known mostly among locals, it’s now gaining global recognition for its contemporary resorts and jungle-lined shores.
Back in Europe, Savoie, France, is also experiencing increased travel interest, attracting visitors to its alpine communities, ski resorts, and year-round mountain getaways.
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For those preferring to remain within the US, Fort Walton Beach, Florida, is becoming a leading choice for its ease and peaceful beaches, all without the hefty price tags or congestion found in more famous resort towns.
Expedia’s data also indicates that travelers in 2026 are seeking variety, which is evident in customized itineraries, off-season travel, and distinctive destinations. This ranges from fly-fishing in Montana to snorkeling off Japan’s southern coast next year.
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2026 is expected to be a year for adventurous decisions and new favorites. Whether planning an extensive international trip or staying closer to home, these destinations are worth watching – and visiting – first.
