According to the Financial Times, the fitness tracking app Strava, which has been around for 16 years, is preparing to become a publicly traded company.
Michael Martin, the CEO, informed the FT that the San Francisco-based business intends to list “eventually,” with the goal of obtaining funds for further acquisitions. The company, supported by Sequoia Capital, TCV, and Jackson Square Ventures, was most recently valued at $2.2 billion in May.
Without a doubt, Strava is experiencing tailwinds. According to Sensor Tower, the app’s user base has surged to 50 million monthly active users in 2025, almost twice that of its nearest rival, with downloads increasing by 80% annually.
Strava’s expansion is occurring in tandem with a cultural movement centered on running, particularly as teenagers and those in their twenties look for more social opportunities that don’t involve alcohol. Runners also emphasize the psychological advantages of locating support systems (and, on occasion, love). Applications for the 2026 London Marathon increased by 31% this year, reaching 1.1 million.
What makes Strava unique? Transforming exercises into social tokens with “kudos” and comparisons of split times. According to Sensor Tower, customers spent more than $180 million on its subscription level through September; Strava claims this figure significantly underestimates actual revenue. The business also makes money through sponsored competitions and partnerships with brands.
