With backing from Peter Thiel and Donald Trump Jr.’s 1789 Capital, the Enhanced Games looks to shake up the Olympics by allowing doping for competitors. Set to debut in Las Vegas in May of 2026, the games offer $1 million rewards for setting new world records and employ a business strategy similar to Red Bull’s, leveraging the event as promotion for upcoming enhancement products.
On today’s TechCrunch Equity podcast, Rebecca Bellan talked with Aron D’Souza, the Enhanced Games co-founder and president, concerning the enhancement business, what it takes to develop in the longevity arena, and who has the opportunity to participate.
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